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Tips On Renting Email Lists For Best Results The decision to rent email lists can potentially be one of your strongest marketing decisions a marketer could make. Yet, it can also be one of your most expensive. Without first having an understanding of how these leads were generated, nurtured and most importantly, email submitted on a regular basis, it is hard to know if your investment will ultimately yield any tangible ROI results. If you are not sure of this then you are better off not engaging in email list rental. However, if you are certain you want to rent email lists consider the following points. Ultimately, whether you decide to rent email lists or not will come down to your marketing goals, budget and time available to put into the effort required to generate quality leads. Marketing goals are dictated by your overall goals as a marketer. These goals will dictate your actions whether you decide to rent email lists or not. Goals can include increasing your company's revenue, increasing sales leads, closing more sales, increasing your clients' knowledge about your company and product line. All of these things can factor heavily into whether you choose to rent email lists or not. For example, if your business involves offering professional services, like accounting or data entry, then you probably will not want to have to spend a lot of time building your list optin form and trying to convince potential clients to fill it out. There are many different options available to marketers who want to have an email service provider base of their own. Some of these providers offer their customers the option to rent email lists. Many marketers who want to build up a large subscriber base opt to rent email lists from an established provider. This way they can gain the credibility needed to win over consumers and convince them to sign up. There are many ways that marketers can go about renting their lists. The easiest method involves providing your clients with a form on their home page that they can fill out in order to receive your emails. You can tailor this form to suit the interests of your recipients. It might be useful to offer a newsletter subscription form on the home page, or provide them with a text link they can click on in order to receive your updates. Some marketers like to use a combination of these techniques to rent email lists. Many marketers focus only on one method of renting their lists rather than the entire field. They will spend hours marketing their business and even acquire new clients rather than focusing on list rental. You may also hear about people who will start with list rental but ultimately build up their businesses rather than just renting their email lists. The reason for this is because they do not make enough profit to cover their expenses with the emails. Marketers should focus their attention on list rental rather than building up their businesses. Purchasing email lists may seem like an obvious choice to marketers who are trying to increase their profits but you have to be very careful when doing so. There is a huge difference between purchasing quality lists and purchasing lists that have little to no reputation. A high quality list that is well kept up to date will be worth much more to you than one that is simply purchased because you were in the same industry as the seller and were impressed with his or her sales pitch. A reputable list will deliver on its promises and deliver a great reputation to all of those who sign up for it. When you are building up your list it is far better to purchase them rather than building your list the old fashioned way. When it comes to reputation you have to remember that a list that was built with good intentions will last longer and generate more sales than one that was built with nothing but spam. Purchasing email lists can often lead to spamming as the sellers will use the email addresses they have collected to send out unsolicited emails to people who have already signed up for these lists. If you use these lists for your own marketing you are setting yourself up for disaster and the potential for a law suit. Make sure that any lists you purchase are from a trusted source and that the person who is building them has good references. As mentioned before, email marketing is all about the delivery of messages to your subscribers. Making sure that you deliver your emails on time and without sending out unwanted spam will make your subscribers want to continue to do business with you. Bounce rates are one thing that a lot of marketers fail to see and it can cost you plenty of money in the long run. A high bounce rate means that your subscribers are not spending any time at all viewing your emails. A bounce rate is defined as the percentage of email recipients that open your emails but then immediately click away from the page. You want to keep your bounce rate as low as possible since having an active email list is a big part of being successful.
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